Photo by Mark Freeman
A few studies have come out this month sharing details on how people give during the holiday season. And, by “give,” we of course mean the donation of charitable funds – not so much the giving of an animatronic jackalope or the re-wrapping of a glittered, purple candle set your Aunt Tildy was super kind to send your way at your birthday (though, big ups to Aunt Tildy – she’s such a Dear and is so well-meaning).
The Network for Good survey found: “generous procrastinators donate in droves on December 30 and 31. More than 20% of all giving for the entire year occurs in the last 48 hours of the calendar year.” (WOW!)
Meanwhile, the folks over at Convio released their 2010 Holiday Giving report, showing that giving overall has increased since 2009, with a projection of $6 billion stemming from online gifts alone – an increase of more than 30% in one year.
Do you tend to give more often at the holiday season? How do you give? Online? Through the mail? At a fundraising event? Via a HelpAttack! pledge?!
The holiday season is an undeniably important time of year for nonprofits of all types and sizes. Thank you to all of the HelpAttacktivists who are contributing to current pledges every day – nice work everyone!