Getting Started. Look and Listen: Search for nonprofits you respect or are similar to, and Like their pages. See what they’re talking about, what works and what doesn’t work and learn from what they’re doing. Then, start implementing these best practices…

Best Practices

1. Include others when you post by typing “@” and then the name of their page. They’ll notice you. If they have a bunch of Followers, they’ll be more likely to notice you, too! (Note- as a page, you cannot mention personal accounts.)
2. Link to valuable resources that your audience would be interested in. Include videos and images, which can be played directly on your Facebook wall.
3. Post consistently. Try to post at least once a day, but don’t send out five posts in 20 minutes. You’ll find a good balance.
4. Be aware of the conversations within the industry. If you place yourself around a topic (which is relevant to you) that everyone else is talking about, you’ll reach potential supporters.
5. Encourage interactivity.

• Ask questions. What does your audience think about a certain topic or event? There are Facebook apps that you can make polls that your audience can vote for directly on your Facebook page.
• Have mini contests- Example: How did you help the environment today? The best response will be featured as our “Supporter of the Week.”
• Always respond to Followers. If they comment on your wall, respond to them. If they send you a message, answer. Make every supporter feel like they matter

Did you already read Part 1: Why and How to Set Up an Account and Part 2: How to Set Up a Page? For must-know Facebook lingo, read Part 4: Important Terms to Know.

Tags: facebook, SMF 101, social media for nonprofits

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