Facebook Terms to Know:

Apps: a separate application that can be used through Facebook

Cover Photo: large image that appears at the top of your Page

Events: You can attend and create your own events, like a volunteer day, and invite your social media community to attend, also including details, updates, images, etc. about the event.

Groups: a community on Facebook that gathers around a specific cause or interest and can talk about that topic together. Here’s an example from Greyhound Friends. You must be a member of the group to post.

Highlights: Draw more attention to a post on your wall by Highlighting or starring that post. It will then appear expanded and remain at the top of your wall as priority.

Insights: Analytics provided by Faceboook on how your page is performing.

Likes: Like a post to give positive feedback. Like a page to subscribe to that page, so their posts show up on your newsfeed.

Messages: Private, direct messages between 1 or more people.

Milestones: Key moments from your past, such as the date your organization was founded, or the day you reached $10k in donations for your cause. When you go to post, click Event/Milestone and write in the Event, Location, Story, and upload/tag images to go with that story.

News Feed: List of updates from your friends and pages that you’ve Liked.

Notifications: updates about activity related to your page, such as someone commenting on or Liking your wall post.

Places: Facebook lets you check into places to let your followers know where you are. If you put your address on your Facebook page, then others can check into your organization when they visit as well!

Profile Picture: The smaller photo that lies in front of your cover photo. Your profile picture appears as a thumbnail photo whenever you post, comment or don anything on your own (or someone elses’) wall.

Social plugins: You can add a Facebook plugin to other websites and social media that you have, so people can “Like” that content on other sites and share it with Facebook. For example, if someone is on your blog, they can “Like” one of your posts they enjoyed and share it with their Facebook community.

Status: Content and updates you post on your wall.

Tabs: space holders for your applications. These also include the “Photos” and “Likes” boxes.

Tag(ging): You can Tag another page by typing “@” followed by the name of their page. Example: @HelpAttack. This allows you to mention others in your posts, so they notice that you’re talking about them.

Wall: The space on your wall where you and those that have Liked your page can post content, make comments and interact.

See more terms at The Facebook Glossary

Part 1: Why and How to Set Up an Account

Part 2: How to Set Up a Page

Part 3: Best Practices

Tags: facebook, SMF 101, social media for nonprofits

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