We’re passionate about social media fundraising. No surprise there, right? You might be more surprised by the results of our recent study about the adoption of the web and social media by nonprofits. We found that in a random sample of the 1.6M nonprofits in the US, only around 43% have a website, 28% are on Facebook, and 10% are on Twitter. Wow!
This matches with our experiences working with the nearly 260 nonprofits that have signed up to fundraise with HelpAttack! Even among organizations that are already on the web, the communications staff responsible for those communities are already stretched very thin. Moreover, their fundraising colleagues are mostly focused on direct mail, offline events, and email fundraising campaigns…for now.
We decided to do more to close the gap for the many thousands of organizations who want to…
- Be more efficient and effective while working with social media: saving time, saving money, and getting better results.
- Convince their leadership and colleagues (and themselves) that fundraising from online communities is one of the antidotes to declining direct mail and grant revenue.
- Skip over hours of online research and just get down to business: What are the next steps, what needs to be done now and what can wait?
- Know what success looks like: How to measure return on investment, what metrics are appropriate, and how to improve them.
So, we’re offering a new set of online courses and webinars tailored to busy nonprofit professionals seeking to take their social media up a few levels.
Our first webinar, August 23rd, is for getting started quickly and effectively on Facebook. You might think that’s a niche, but the math above suggests that there are 1,152,000 nonprofits in the US who might want to attend. Sadly, we’re capping registrations at 100 for now.
But what’s next? We’re preparing to cover these topics as well:
Should your org be on social media? Data driven answers…
(If so..) The case for social media: Convincing nonprofit leadership and offline fundraisers
Facebook ROI: Likes, Ads, Tabs, and Social CRM!
Twitter ROI: Followers, Engagement, #hashtags, and Social CRM
Social CRM: Tools, approaches, and results.
Would you attend one of the above? What topics would you like to see us cover in the future?