With HelpAttack!, supporters can give to a favorite cause with all kinds of social media and online updates. What kinds?
With a HelpAttack! Facebook campaign, your supporters are building giving into their lives on Facebook. We have easy to install tab applications for donations and pledges, and you can quickly start a campaign where supporters can give each time they update Facebook. Encouraging your supporters to give with their Facebook updates is especially good for:
- Creating recurring donors – the habit of Facebook becomes a long-term habit of giving!
- Creating awareness, advocacy, and support within your supporters’ personal networks.
- Building support, activity, and engagement on your cause’s Facebook page.
Similar to Facebook fundraising, except we count a supporter’s Tweets – everything except Direct Messages (DMs). There’s no need to tag your Tweets, retweet anyone, or do anything special. Just keep Tweeting! It’s a great way for a supporter to build giving into their life on Twitter. This type is especially good for:
- Creating recurring donors – the habit of Twitter becomes a long-term habit of giving!
- Converting “slacktivists” and helping them move up your engagement ladder.
- Creating additional awareness, advocacy, and support on Twitter
#hashtags are used widely on Twitter to unify communities, provide commentary, and organize events. #hashtag campaigns are great for:
- Events like conferences, awareness campaigns, team events like runs and walks.
- Allowing individuals to participate by giving, or simply by using the #hashtag.
- Demonstrating the combined power of your supporters. If a bunch of people are giving a few cents, adding up to $50, why wouldn’t you mention the #hashtag?
You can select any Twitter user, and build a campaign to give to your cause whenever they Tweet. Who inspires you? Who has a significant relationship with your cause? Proxy campaigns are great for:
- Getting someone’s attention. What if you found out people were giving when you Tweet?
- Uniting your supporters and showcasing their combined power. If 1,000 supporters give 10c each, that’s $100 per Tweet by the subject of your campaign.
- Making a statement. What if you chose a Twitter user who creates controversy for your cause?
You can sign in with either Twitter or Facebook, and then you can click the “New Pledge” link to start this pledge. That’s right, you don’t even need a Twitter account!
Don’t be intimidated by acronyms – these kinds of feeds of syndicated content are incredibly powerful, and simple. Blogs, photo upload sites, location based services like FourSquare and Gowalla, YouTube, LinkedIn… just about every site on the internet publishes their content as a feed – yours probably does too! If you use something like Google Reader, that’s exactly what’s going on.
With HelpAttack!, you can build a campaign on any website or syndicated content out there. Pick a site that matters to your cause and your supporters, and we’ll take care of the rest. Feed pledges are great for:
- Encouraging the creation of certain kinds of content. Are your supporters blogging, uploading photos, or making videos about their experience with your cause? Why not ask the broader community to give each time that happens? It adds up!
- Bring something new to communities that might feel overlooked in the age of Facebook and Twitter.