Facebook Campaign Sample Messaging

Sample messaging for use with a HelpAttack! Facebook Campaign.  Check out our Facebook Campaign Resources, too.  Be sure to search and replace for [tag] and other placeholders before hitting send!

Facebook

• Join us and pledge your Facebook to [organization]. You don’t have to change how you use Facebook, or what you say, or when you say it. It’s a great way to keep giving a little bit each day.
• Not sure how to help out? Just keep using Facebook!
• Make your Facebook updates count and help [organization]
• Join us and put your Facebook updates to work
• Help us reach 100 pledges today!
• Let’s show that Facebook folks know how to use the internet in pretty cool ways to give to a great cause. Join us and donate a little each time you use Facebook
• There are [number] fabulous people giving to [cause] each time they Facebook. Join us and we can make it [greater number] by the end of today!
• I’m helping [cause] just by sharing this!  Join me
• This isn’t just a status update.  This is a pledge to [cause].  Join me!

Twitter

• Social media teamwork!  Pledge a small amount every time you Facebook
• Hop on over to Facebook and pledge your activity to [cause]

Emails & Blogs

• We’re launching a new way to give online!  Pledge your Facebook status and wall activity to us .  It’s a great way to build giving into your daily life.
• You can put your Facebook updates about your coworkers, dinner, and funny dog to work!  Donate your updates to us .