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"SMF 101"
There were lots of questions in our webinar with FirstGiving last week about Facebook tabs, so I started writing this up, and lo and behold it turned into two posts. This first one will focus on general Facebook tab resources, and in the second we’ll talk about what exactly HelpAttack! can do for your Facebook [...]
On the bus heading to Social Media 4 Nonprofits in New York, but with SxSW, NTC, and AFP very much on our minds (we’ll be at all of them), I wrote up a version of this for us internally, and decided it might be useful for others. This [...]
At HelpAttack!, many of the causes who sign up are, by comparison to big name celebrities or national organizations with a million followers, quite small. Most causes want to increase the size of their online communities. But how?
There’s no magic answer. People will join [...]
I attended my first Association of Fundraising Professionals event in Boston this morning, and talked to a couple people, none of whom knew - even approximately – what the conversion rate of their online donation form was. I briefly panicked; perhaps somehow the entire sector doesn’t know how important this number can be?
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What do you need to fundraise on social media?
It occurred to me that we talk about this a lot but haven’t really written it all down outside of presentation form. Some of these items are very broad, some very specific. Not all are essential, but they all help. Here goes:
Your communications and development (fundraising) staff should be buddies. Break down those silos, [...]