What’s the process of growing your community on social media called, anyway? Digital networking? Enlarging your social media footprint? Friendraising? I personally like friendraising; it’s like fundraising, but with friends instead of funds. Hooray for friends! Whatever you want to call it, this post is about driving Facebook Likes and Twitter Followers to your organization.
Every time I come home from the gym I see a local business’s marquee saying, “Like us on Facebook!” and every time I think, “Why?” Why should I go home, boot up the computer, go to Facebook, search through all the businesses with similar names and Like them?
Are you giving people a good reason to “Like”, “Friend”, “Follow”, “Pin” your organization?
Probably the first thing you need to do is make sure your page tells your organization’s story. What is the problem and how do you address it? Show supporters what you have been able to accomplish as a direct result of their support. As always, use specifics whenever possible and be sure to thank them for their support. Post statistics, photos, stories, and links that are interesting to your ideal friends. If you don’t know what they want, ask! One of the great aspects of social media is that you can have a dialogue.
Engage and reward participation:
On that note, be sure to listen to your supporters. Fun ways to engage them are with surveys, quizzes, raffles, votes, petitions, calls to actions, photo contests, and posting pictures of events and asking people to tag themselves. Remember your camera for the next volunteer event!
Another free way to get people to follow you on Twitter is to follow them first. On Facebook, you can friend them. People will respond in kind and probably follow you back. Be strategic. Seek out folks like bloggers, community leaders, and lay spokespeople for your cause. They can bring even more people to the party by telling their friends about your organization.
Before you pay to drive people to your page, make sure you have interesting content to keep them there. Once you have done the above and if you have budget, you may want to invest in Facebook ads or Sponsored Tweets.
Where HelpAttack! can, well, help.
On each cause’s Helpattack! page we include easy buttons to Like and Follow your cause. Also, through the social nature of our campaigns, new people will be exposed to your cause when your current supporter broadcasts the message. In this way, your donors become peer to peer fundraisers. Finding more followers is NOT the main point of a HelpAttack! campaign, but it is a welcome side-effect.